[Sponsored Report] Mirae Asset restructures site for fund management

Models pose with screens showing Mirae Asset Securities’ website, which offers online asset management services. Provided by the company

Managing assets has become much smarter for clients of Mirae Asset Securities. The company has updated its website to strengthen its asset allocation content and has tailored its services for customers. The focus of the website moved from simply displaying financial products to managing and allocating clients’ assets.

The improved webpage provides crucial financial information for each client, such as their portfolios and the performance of their assets. The company also presents the best possible portfolio based on market analysis from its asset management specialists. The professional information from the analysts substitutes a visit to Mirae Asset branches for financial consultation.

Last August, the company launched its own stock order service as part of the “Stock Plus for Kakao” app. Investors using the application are given asset allocation strategies from Mirae Asset, daily market conditions, and reports on investment strategies and stock items. Users can also share stock items with their friends or create forums for private discussions.

The company has been running an online mall for financial products and asset management content since 2006. Currently browsing financial information or investing in various products such as funds, stocks, bonds, equity-linked securities (ELS) and retirement pension is available through the company’s webpage (www.smartmiraeasset.com), home trading system (HTM) and mobile trading system (MTS). In July 2014, 29 percent of ELS and half of fund purchasing were made through non face-to-face transactions from the webpage and mobile devices.

To encourage more clients to use the online service, Mirae Asset Securities offers about 250 funds that are only available online. Additionally, 66 of those funds can be traded with no front-end fee.

The company’s Smart Financial Center organized asset management personnel for additional advice or information. Clients can reach managers by either calling or booking a time and date for phone service. “It is our aim to supply our clients with stable profit,” said Ku Won-hwoi, head of the company’s Smart-Biz sector. “We are putting all of our efforts into building an online asset management platform that investors can use with no sweat.”