[NOTICE] Book provides insight into business in Korea

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[NOTICE] Book provides insight into business in Korea


The Korea JoongAng Daily has published a compilation of interviews with the chief executive officers of leading multinational businesses operating in the country, titled “How to Make Money in Korea” to provide readers with a glimpse of what it’s like to do business in Korea.

The 432-page book contains stories of the heads of 34 global companies with branches in Korea. Reporters on the Business Desk of the Korea JoongAng Daily conducted in-depth interviews with the leaders from January through September to give insight into the domestic operations of some of the world’s leading businesses, from automobile makers to pharmaceutical firms to financial companies.

The CEOs interviewed include Kim Hyo-joon of BMW, Khang Sung-wook of General Electric, Daniel Costello of AIA Life, Kim Jong-kap of Siemens, Lee Dong-soo of Pfizer and Lee Hee-sung of Intel.

This book will be useful for people looking for tips on how to land a job at an international company in Korea

The importance of global companies in Korea is growing parallel to the country’s increasing role in the global economy. The achievements of foreign businesses in the country over the past-half century have been immense, and Korean companies have much to learn from their experiences.

“The book will help readers learn the visions and strategies of global companies in the Korean market straight from the mouths of their CEOs,” said Ryu Kwon-ha, executive editor of the Korea JoongAng Daily.

“This book contains the most up-do-date information on activities by global companies in Korea. From their unique perspectives, CEOs share their business know-how and strategies for success in our country.”

The book can be purchased for 30,000 won ($28) either via telephone or email. Please call +82-2-2031-1202 or send an email to kjk3079@joongang.co.kr for more details.
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