For the rich, ski resorts offer more than passes

Home > Culture > Arts & Design

print dictionary print

For the rich, ski resorts offer more than passes


NEW YORK - Private ski lessons are so passe. The latest on-mountain perk for those with seemingly unlimited funds is spending the day with an Olympian.

The chance to plow through powder - and maybe drinks - with a gold medalist is just one of the ways resorts this season are trying to capitalize on rich travelers looking for unique experiences and some bragging rights.

One Colorado resort even offers a $50,000 package that includes helicopter transfers from the local airport.

Fear not, for those of us not named Astor, Rockefeller or Vanderbilt, there are other options as the industry tries to win over, and retain, skiers outside its loyal base.

There are free lift tickets for beginners - or those who recently flew into town - midweek specials and yes, a chance to spend time with former Olympians, although you probably won’t have them to yourself.

The epicenter of opulence this season is Colorado’s Beaver Creek Resort, which is hosting the 2015 FIS Alpine World Ski Championships in February. In celebration of the giant ski competition, the resort is pulling out all the stops.

At the base of the mountain, the Park Hyatt has created a “Ski with a Legend’’ experience for guests with gold and silver medalists Phil and Steve Mahre. For $2,500 per brother, a group of up to six can spend a day skiing with the twins, including sampling the ski champ lifestyle over a meal and cocktails.

For those with deeper pockets, Beaver Creek is offering a $50,000 white-glove winter package for four that includes season passes to 22 mountains owned or partnered with Vail Resorts, first-class airfare from within the United States, a private helicopter transfer from the airport to the resort, five nights at the private on-mountain Trappers Cabin - it comes with a concierge and chef - ski equipment and private lessons. If that weren’t enough, one morning the group gets a chance to ski the mountain before anybody else.

At Park City, Utah, a “fresh powder Sherpa’’ wakes guests early with a mini-massage and warm breakfast so they can ski the freshest snow for $884.

At Utah’s St. Regis Deer Valley, guests can get the chance to ski with a roster of Olympians and U.S. Ski Team members including Kris “Fuzz’’ Feddersen, Kaylin Richardson, K.C. Oakley, Jillian Vogtli and Mac Bohonnon. A half-day excursion for up to six people starts at $2,250. A full day begins at $3,250.

“Our guests are generally very sophisticated, frequent world travelers who expect to be wowed. Essentially, they can go anywhere in the world that they please,’’ says Edward Shapard, the hotel’s general manager.

The competition is pretty stiff. For instance, skiers on a $65,000 private jet excursion with stops at Four Seasons hotels in Vail and Whistler can ski with 1994 Olympic gold and silver medalist Tommy Moe when they get to the Four Seasons in Jackson Hole, Wyoming.

Rich or on a budget, skiers can’t control the snow. Luckily, in the mountains, it’s already falling. AP

More in Arts & Design

Shining a light

Everyone can sit in the coveted front row at S/S Seoul Fashion Week

An insight into K-pop's obsession with Jean-Michel Basquiat

Ambiguity is inevitable according to renowned contemporary artist Haegue Yang

Art collective teamLab combines humans and nature

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now