Mercedes promises cheaper auto parts for Korea

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Mercedes promises cheaper auto parts for Korea

Mercedes-Benz Korea announced it will lower the price of auto parts next year a day after the Fair Trade Commission said in a report that the average price of parts for imported cars was about twice as much in Korea than overseas.

The company said Friday that it will lower the price of many major parts in January, but all of the details weren’t decided yet.

On Thursday, the FTC and Consumers Korea released a report that studied the prices for 30 auto parts for the first time since the Ministry of Land, Infrastructure and Transport ordered every import brand to post prices on their webpages in August.

For a Lexus 300h front fender and headlamps, for instance, the price in Korea was 2.5 times more than in Germany.

The average price for headlamps overseas is 1.05 million won ($941), but they sell for 2.24 million won in Korea.

The price for front and rear bumpers for a Mercedes-Benz E300 sedan in Korea is about 1.4 times more than in Germany.

“Benz operates different price strategies for parts for every country in accordance with each nation’s market conditions,” said an executive of Mercedes-Benz Korea. “We have been consistently trying to lower the price for parts and the January adjustment is our follow-up effort.”

In July, the company opened a logistics center for parts in Anseong, southern Gyeonggi, to lower transportation costs and delivery times to consumers and local dealers, which eventually lowered the price for 6,000 parts by an average of 3 to 4 percent this year.

BY KWON SANG-SOO, LEE HYUN-TAEK [sakwon80@joongang.co.kr]


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