Samsung recruits Boston professor as executive

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Samsung recruits Boston professor as executive

Samsung Electronics has recruited Boston University communications professor Lee Hyun-yeul to lead the Korean company’s UX team within the mobile communications department.

Like Pranav Mistry, 33, who was promoted earlier this year and became the youngest executive at Samsung Electronics, Lee hails from the Massachusetts Institute of Technology’s Media Lab. During her years at the lab, Lee specialized in storytelling using inanimate objects.
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