Lee Kwang-soo to represent Frutips
The commercial featuring Lee will be televised in Hong Kong and Macau starting next year. Lee is the first foreign celebrity to promote the brand in those countries, largely thanks to his immense popularity in the nations.
Lee first debuted in the entertainment scene as a fashion model but began to make a name for himself on the popular reality TV show “Running Man.” He is one of the regular hosts of the show, along with other celebrities such as comedian Yoo Jae-seok.
Lee has had a productive year as an actor. He appeared on the drama series “It’s Okay, That’s Love,” playing a supporting character suffering from Tourette syndrome. He received a popular actor award from the Daejeon Drama Festival in November for his realistic portrayal of the character.
BY SUNG SO-YOUNG [so@joongang.co.kr]
with the Korea JoongAng Daily
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