Subsidy warfare flares over weekend
SK Telecom has denied it.
The government has set the subsidy ceiling at 300,000 won.
“Despite continuous efforts by the Ministry of Science, ICT and Future Planning and the Korean Communications Commission [KCC] to normalize the mobile communications market, SK Telecom led the market to overheat since last Friday by providing subsidies of more than 450,000 won on the iPhone 6 and Galaxy Note 4,” said KT in a press release. “SK Telecom continued illegal operations until Monday and as a result stole 4,850 subscribers from KT on Monday alone.”
Mobile carriers must post the amount of their subsidies online every Saturday, and KT accused SK Telecom of offering the new, higher Saturday subsidies on Friday, which would be a violation of the Mobile Device Distribution Improvement Act.
LG U+, the third-largest mobile carrier, accused SK Telecom of offering subsidies of 470,000 won on LTE devices.
“Data that KT has submitted as evidence comes from only a few retailers,” said Chung Wook, spokesman for SK Telecom. “It does not make sense to charge SK Telecom with illegal subsidies just because some stores deviated from the standards. The market has been stabilized and SK Telecom has been operating normally. Last weekend, we raised the amount of official subsidies on 10 devices and lowered the launch prices of four smartphones.”
It raised subsidies on the Galaxy Note 4 from 102,000 won to 150,000 won, Galaxy G3A from 113,000 won to 250,000 won, Galaxy AKA from 113,000 won to 200,000 won, Galaxy G3 Beat from 85,000 won to 200,000 won, Galaxy Alpha from 128,000 won to 200,000 won, Galaxy G Pro from 250,000 won to 350,000 won, Pantech Vega Secret Note from 84,000 won to 259,000 won, Pantech Vega Secret Up from 113,000 won to 211,000 won, Vega Iron 2 from 113,000 won to 273,000 won and Galaxy Core A from 101,000 won to 200,000 won.
It also lowered the launch price of the Galaxy Note 4 3Band LTE-A from 999,900 won to 957,000 won, LG G3-A from 649,000 won to 451,000 won, Vega Secret Up from 548,900 won to 242,000 won and Vega Iron 2 from 352,000 won to 330,000 won.
SK Telecom explained that unlike its retail stores, independent smartphone stores are difficult to manage.
“In addition, LG U+ also stole subscribers from KT during the same period, but KT did not mention LG U+,” he said. “I can only say that KT is taking aim at SKT.”
The KCC is conducting on-site investigations of retailers that reportedly offered excessive subsidies. Furthermore, the commission summoned vice presidents of the three mobile carriers yesterday to discuss additional measures to counter excessive subsidies.
“We told them to stop doing what they are doing now,” said Chang Dae-ho, a spokesman for the KCC. “If we confirm wrongdoing, we will punish them with penalties under the current mobile law.”
In December, SK Telecom and KT teamed up to blame LG U+ for heating up the mobile communications market with illegal subsidies at a meeting hosted by the KCC. But the alliance did not last long.
This time, SK Telecom, the No. 1 mobile carrier in Korea, and KT are going after each other.
Meanwhile, SKT, KT and LG U+ currently are engaged in a legal dispute over the use of the phrase “world’s first commercialization of 3-band LTE-A.”
KT reported SK Telecom to the Fair Trade Commission on Jan. 9, accusing its rival of airing a false TV commercial promoting the world’s first commercialization of the 3-band long-term evolution advanced service.
LG U+ on Jan. 12 also filed for an injunction in Seoul Central District Court requesting a ban on SK Telecom’s TV commercial.
BY KIM JUNG-YOON [firstname.lastname@example.org]