Samsung Electronics displays new SUHD televisions
Kim Hyun-seok, the president of the company’s TV business, unveiled four SUHD TVs with screen sizes of 55, 65, 78 and 88 inches on Thursday in southern Seoul.
Prices start at 5.49 million won ($5,000).
The company stressed the enhanced resolution of its latest TV.
“It is a TV that shows images that weren’t properly expressed or not able to be shown,” said Kim.
A statement by Samsung said the TVs are the brightest and most power efficient in the world, thanks to nanocrystal technology.
The company said the quantum dots, or semiconductor nanocrystals, have enhanced color reproduction by 64 times over existing TVs.
It added that with this technology, the color black is expressed 10 times better.
The company said this year its overall sales target is 60 million televisions and six million SUHD units.
The latest premium TV is the company’s first TV that runs on Tizen and not on Google’s Android operating system. This is the second product Samsung has introduced that runs on its Tizen system. The first was the Tizen phone released last month.
When pressing the “quick connect” button, images that were running on the smartphone appear on the TV.
Without having to download a separate app, the user also can transfer a video stream from their TV onto their smartphone.
The company said it plans to use the TV as the center of its smart home initiative to connect with other household appliances including refrigerators, air-conditioners and robot vacuum cleaners.
BY KIM HYUN-YE [email@example.com]
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