Samsung Electronics chief speaks in Dubai

President and CEO Yoon Boo-keun shared Samsung Electronics’ innovation story during Government Summit 2015 held at the Madinant Jumeirah Hotel in Dubai, the company reportedMonday.

The third annual event was organized by Sheikh Mohammed Bin Rashid Al Maktoum, UAE. vice president and prime minister and ruler of Dubai.

Yoon was first Korean CEO invited to speak at the summit and met with 3,000 government officials and opinion leaders in the Middle East.

He began introducing the similarities between the cultures of Korea and the UAE, as well as their historical ties.

The CEO emphasized the “three Ps” - product, process and people - that are the base for Samsung Electronics’ sustainability and innovation.

He also introduced premium refrigerators, ultra-slim smartphones and LED TVs as examples of Samsung creating value for consumers.

Establishment of an integrated system for suppliers and customers worldwide, process innovation for transparency, a network of local experts and smart learning platforms also were cited as examples of Samsung’s innovation.

The CEO said the Internet of Things will be the source of unlimited possibilities that will change society and the country, as well as enrich human life, and thus cooperation with the government is important.

“I was also very inspired by the innovation and the imagination of Dubai, which is called the icon of the city innovation,” said Yoon. “For the new growth in the Arab region, we will continue to share our innovative experiences and vision and strengthen our partnership.”

BY KIM JUNG-YOON [kjy@joongang.co.kr]