Camel revs up marketing with colors under its new boss

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Camel revs up marketing with colors under its new boss

JTI Korea announced Monday the launch of a limited edition of its cigarette brand Camel.

The limited edition comes in packages in five different colors - red, yellow, blue, orange and green.

The Camel Color Edition will be sold for 4,000 won.

The limited edition is part of the company’s ramped up marketing since Steve R. Dyer became the new general manager of JTI Korea at the beginning of this month. Dyer previously led JTI operation in Singapore where he successfully increased the company’s market share from 8.7 percent to 22.7 percent in just five years.

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