[Sponsored Report] Samsung C&T impresses Middle Eastern market

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[Sponsored Report] Samsung C&T impresses Middle Eastern market

Published: 08 Mar. 2015, 20:47

A bird’s-eye view of Samsung Construction and Trading’s Rabigh II power plant project in Saudi Arabia. Provided by the company

Samsung Construction and Trading (C&T) has come to be known as a major infrastructure constructor in the Middle East. As the builder of the world’s tallest building, the Burj Khalifa, the company is at the forefront of various landmark projects in the region, from power generation plants to large-scale metros, roads and railways.

In the Middle East alone, Samsung C&T is currently in control of 12 projects, totaling over $10 billion in regional investments. Many of them require the technological capabilities and experience needed for the global business environment, as well as the ability to work in partnership with clients, that Samsung C&T can provide.

In fact, the company is working all across the region. In the United Arab Emirates, Samsung C&T has three projects underway, including a nuclear power plant and a ten-mile sewage treatment system.

In Saudi Arabia, there are five projects, valued at $6 billion, being carried out by the company. The Riyadh Metro, which runs across 40 miles, and two power plants that generate 5977 megawatts (MW) of energy are the company’s main investments.

Qatar, which continues to increase investment in infrastructure, is another country where Samsung shows its competitive edge. The $1.4 billion Doha Metro project will create two large transfer stations, while the company is also building roads and bridges for the nation.

Essentially, Samsung C&T’s growth in the Middle East has been possible due to the trust of the market and clients. After successfully building the Burj Khalifa and thereby acquiring prestigious status in the region, the company always made it a rule to be on budget and on time.

Last October, Samsung C&T won a contract for an integrated gasification combined cycle power plant in Kirikkale, Turkey, which generates 950MW of energy. This was the third time that Samsung C&T collaborated with ACWA, Middle East’s biggest private investment power plant development corporation. This indicates that Samsung gained substantial trust throughout the years. Cooperation with other renowned construction companies, such as Spain’s FCC and OHL, as well as the Netherland’s Strukton, also helped the company advance in the Middle East.

Samsung C&T has strengthened marketing in the region despite slow orders due to low oil prices. In the case of Qatar, orders are increasing due to World Cup preparations, in which Samsung will bid for projects on railways, roads and tunnels. Furthermore, Saudi Arabia will also become a major client, as the company plans to increase marketing for large-scale sports stadiums.