Autos also drive fashion, films and life memories

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Autos also drive fashion, films and life memories

The centerpiece of the Seoul Motor Show 2015 is the main exhibition hall featuring the latest auto models and technologies.

But on the sidelines, special exhibitions involving cars are being shown in Venue 2 at Kintex through April 12.

They include a fashion brand exhibition with classic car models, an art exhibition involving cars, and cars that appear in the newly released film “Furious 7.”

“The Seoul Motor Show 2015 will become an opportunity for visitors to break the stereotypes they have that motor shows are just about cars,” said Kim Yong-geun, chairman of Seoul Motor Show Organizing Committee and president and CEO of Korea Automobile Manufacturers Association “They also provide new experiences from a convergence of the arts, movies and living with cars. We prepared a variety of events that contributes to invigorating the convergence of different industries.”

Critic, a Korean street casual fashion brand, is participating in the fashion exhibition. It invited classic car owners nationwide to bring their models and is displaying fashion products to match each car. The discontinued classic cars include the BMW 2002 and E30 as well as the Volkswagen Type 1, the so-called Beetle, and Type 2 Microbus.

Hyundai Motor’s Brilliant Memories exhibition, which completed a run in mid-February at the Dongdaemun Design Plaza in central Seoul, reopens at the Seoul Motor Show. The pieces are done by Korean artists, mostly themed around their childhood memories and life stories about cars. They focus on the artistic value of cars. Installation art pieces including “Brilliant Memories” by Bahk Seon-ghi, “Swings of Stories” by Yang Soo-in, and “Happiness” by Oh Joong-seok, are on display.

Two models that appear in the newly released “Furious 7,” a Mercedes-Benz SLS and a Lamborghini, will also be exhibited.

Local coffee franchise Angel-in-Us will introduce a concept store that reminds visitors of a car. The store is built with steel and wood used in high-end cars.

On Saturday, Chevrolet will invite former Manchester United player Park Ji-sung to its booth for an autograph event. The automaker is one of the sponsors of Manchester United. Racer and actor Ahn Jae-mo and Chevrolet racing team’s director Lee Jae-woo will also hold autograph events on Sunday.

Motorcycle brands Yamaha, BMW and Honda will also join the Seoul Motor Show. Yamaha Motor will introduce a new model at its booth. It’s its first time in the show. BMW motorcycles are exhibited along with its Mini models.

BY KIM JI-YOON [kim.jiyoon@joongang.co.kr]

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