LG unveils new and improved UX

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LG unveils new and improved UX

Three weeks before debuting its flagship G4 smartphone, LG Electronics on Monday took the wraps off its improved user interface developed for the new device.

The nation’s second-largest smartphone producer - trailing Samsung Electronics - said earlier it would unveil the G4, the latest model in its G series, in six regions globally, including Seoul, New York, Paris, Singapore and Istanbul on April 29.

The release will come 19 days after Samsung begins offline sales of its much-anticipated Galaxy S6 and S6 Edge smartphones.

LG’s latest UX, version 4.0, focuses on simplification and optimization. Users may launch the camera just by pressing one of the volume buttons, and LG has added a so-called Smart Bulletin, which will show information scattered across different applications on a single screen. The photo gallery creates albums automatically and its “Smart Alarm” analyzes users’ lifestyles to provide customized alarms.

“The LG UX 4.0 has become simpler yet smarter,” said Cho Jun-ho, head of mobile communications at LG Electronics. “We intend to continue offering a user experience that understands and considers humans.”

LG has made some bold and ambitious improvements to its G4, according to sources. It has mounted an 8-megapixel frontal camera, the highest resolution currently available, to live up to the global trend of taking selfie shots. The Galaxy S6 has a 5-megapixel frontal camera, while that on the iPhone S6 is just 1.2 megapixels. G4’s rear camera will have a resolution of 16 megapixels - 3 megapixels more than its predecessor.

The G3, released last May, has sold 10 million units so far to become the best-selling model among LG smartphones.

“Should the G4’s sales volume exceed 5 million units between May and September, LG’s mobile communication units’ operating margin would exceed the previously estimated operating margin of 3 percent,” said So Hyun-chul, an analyst with Shinhan Financial Investment.

BY SEO JI-EUN [seo.jieun@joongang.co.kr]

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