HiteJinro brewing up a new grapefruit-flavored soju
The company said production will start tomorrow.
The new variety is based on HiteJinro’s original Chamisul soju and will have an alcohol volume of 13 percent.
Jamong e iseul is expected to be popular with young drinkers and especially appeal to women, the company said.
“With this entry into the fruity liquor market, we will expand our portfolio in line with what our customers are looking for,” said a HiteJinro official.
More in Industry
Hyundai rolls out DAL-e robot for testing in Songpa
Beef for the Year of the Ox
Real estate reaches the 21st century with the 'proptech' boom