HiteJinro brewing up a new grapefruit-flavored soju

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HiteJinro brewing up a new grapefruit-flavored soju

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HiteJinro said Tuesday it plans to produce a grapefruit-flavored soju called Jamong e iseul.

The company said production will start tomorrow.

The new variety is based on HiteJinro’s original Chamisul soju and will have an alcohol volume of 13 percent.

Jamong e iseul is expected to be popular with young drinkers and especially appeal to women, the company said.

“With this entry into the fruity liquor market, we will expand our portfolio in line with what our customers are looking for,” said a HiteJinro official.
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