OB unveils ‘Premier Weizen,’ first in speciality beer series
Made with ingredients based on malted German grains and European barley, a 355 milliliter (12 ounce) can will be sold at 1,490 won, priced slightly higher than the popular brands, but lower than the imported beer brands.
OB Beer says the Premier Weizen will be marketed as a “local premium” beer.
“We expect Weizen to be established as a local premium brand like Cafri,” said Song Hyun-seok a marketing executive at OB Beer.
Premier Weizen is made by veteran brew masters from Germany, according to OB Beer.
Starting with the Premier Weizen, OB Beer will debut more beer varieties in the “brew master” series with different alcohol contents and fermentation processes.
Premier OB Weizen’s alcohol content is 5 percent and will be available at retail chains from June 27.
More in Industry
Buffet restaurants adapt to pandemic by nixing the buffets
Sale of Doosan Infracore stake could be opportunity for Hyundai Heavy
Volvo XC60 ranks No. 1 for residual value in Encar study
Binggrae to scoop up ice cream competitor after FTC approves merger
LG accepting orders for rollable, $85K television