[NEW ARRIVALS] Growth Hacker Marketing
AUTHOR : Ryan Holiday
GENRE: Internet & Social Media
A Primer on the Future of PR, Marketing and Advertising
A new generation of megabrands like Facebook, Dropbox, Airbnb and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many best-selling authors and multi-platinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
with the Korea JoongAng Daily
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