Sales run hot and cold at e-commerce retailers

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Sales run hot and cold at e-commerce retailers

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Drought and hot weather have sparked sales of typical summer items like sunscreen, but demand for seasonal monsoon items like dehumidifiers has fallen sharply, according to data from e-commerce companies.

Sales of dehumidifiers dipped 27 percent year-on-year at both Gmarket and Auction from May 19 to June 18. At Ticket Monster, sales from June 1 to 15 plummeted 80 percent compared to last year.

Sales of rain boots and umbrellas also declined, with Gmarket seeing 20 percent and 28 percent year-on-year drops, respectively, while Auction saw 14 percent and 17 percent decreases. At Ticket Monster, sales of rain boots fell 65.5 percent and umbrellas 60 percent.

But demand for summer products has remained strong, with sales of sunscreen up 35 percent at Auction and 72.3 percent at Ticket Monster.

Sales of moisturizer rose 49 percent, as weather was widely expected to remain dry and hot through summer.

“As drought and summer heat persist, customers prefer sun care cosmetics and sunglasses over rain boots and dehumidifiers that usually sell well around this season,” said an official at Auction.

At Auction, sales of sunglasses rose 45 percent year-on-year, while sales of women’s summer flat sandals rose 192 percent.

Ticket Monster saw sales of canned beverages jump 278 percent, while sales of ice cream rose 80.1 percent and cooling mats 55.6 percent compared to the same period last year.

At Gmarket, sales of water hoses shot up 40 percent and humidifiers 107 percent each.

The e-commerce company said sales of gardening tools, including water sprayers and sprinklers, were also strong.

“Amid continuation of dry and hot weather, demand for gardening tools that will help alleviate the effects of drought is robust,” said Son Hyung-sul, a senior manager at Gmarket.


BY PARK JUNG-YOUN [park.jungyoun@joongang.co.kr]

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