Survey finds job seekers are putting SNS to work

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Survey finds job seekers are putting SNS to work

Social networking sites (SNS) are used not only as a platform for social relations, but also as tools for job seekers, according to a survey by a job portal released Friday.

Forty-five percent of the 664 people who took the survey by Incruit said they thought SNS was necessary to get a job. The survey allowed multiple answers in several sections.

Twenty-four percent cited SNS gave “speedy access to information about available jobs” and another 24 percent said SNS allowed job seekers to stay up to date on the latest trends in the job market and helped them be more prepared for interviews.

Eleven percent responded that SNS could be used as a promotional tool, while 9 percent said managing a SNS gave the job seeker an edge that could be used as a talking point during the interview process.

In fact, 21 percent of respondents said they set up an SNS account for the sole purpose of finding a job, and 25 percent said they had the belief interviewers saw SNS activities favorably.

Among people who set up an SNS account just for job searching, 24 percent said they uploaded information related to their career interests and shared it with their SNS friends. Twenty-two percent said they uploaded and shared the latest information regarding companies they were interested in, while another 22 percent said they followed sites operated by job portals.

Facebook was the most frequently cited SNS channel used (26 percent), followed by Kakao (24 percent), Kakao Story (12 percent) and LinkedIn (9 percent).

People interested in jobs related to business management and human resources were most actively involved with their SNS, with 13 percent saying their accounts were regularly updated.

The response rate for people interested in marketing and PR was 10 percent, and the rate for those interested in the Internet, telecommunications and games was 9 percent.


BY PARK JUNG-YOUN [park.jungyoun@joongang.co.kr]

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