‘The Proud’ take bows as Korea’s hot products
The products included a new smartphone, the Galaxy S6 by Samsung Electronics; a smartphone app, Kakao Taxi; and the daily knowledge information provider app developed by CJ E&M. Also included were the educational television station EBS, several drinks and beverages, apartments and financial products.
KMAC said the major characteristics of this year’s winning products were that they not only addressed the actual needs of consumers but also reinterpreted existing products to focus on the well-being of the users. The institution dubbed that trend “Reshow” - reinterpretation, sharing life, observing customers and well-being.
BY LEE HO-JEONG [email@example.com]
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