TV chef rumored to be donating fees
Various people close to the chef mentioned that Baek already gave away all the profit he earned from modeling for Sensodyne Toothpaste, and that he is also planning to donate his earnings from modeling for other products, including Dongsuh’s Oreos.
“He is thinking of giving away the money because he wants to create a better society,” a source said.
Even though the chef has several possible recipients in mind, he has not yet made a final decision.
Highly renowned for his generosity, the 48-year-old formerly contributed his money to a group of underprivileged children who couldn’t afford medical treatment. In addition, Baek donated the entire appearance fee for season two of Olive TV’s reality program, “Hansik Daecheop,” to students studying Korean food at the Busan Tourism High School.
Baek has become one of the most sought-after models for ads, thanks to his friendly image.
“Thanks to his friendliness that makes people of all ages feel comfortable seeing him, Baek’s popularity as an ad model is expected to continue,” said ad agent Yoon Seol-hee.
By Jin Min-ji
with the Korea JoongAng Daily
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