With union aboard, Hana-KEB merger nears
Published: 13 Jul. 2015, 21:24

Hana Financial Group’s logo on a signboard across the street from Korea Exchange Bank’s globe in central Seoul on Monday. [NEWSIS]

According to a Hana Financial Group announcement on Monday, Kim and the labor union have agreed that a merged Hana and KEB can open for business in October. The union has opposed the merger since it was first proposed a year ago, but now says it will agree, subject to a list of conditions.
The union’s demands mostly stem from fears that former KEB employees may be second-class citizens in the new operations as well as a desire to keep its bargaining power. It wants separate personnel systems during the first two years of the new bank’s operations, a guarantee of fair job evaluations, employment security and the continuation of separate labor unions for ex-Hana and ex-KEB workers until the unions themselves agree to merge. It also demanded that there be no cuts to wages and benefits and that the new bank’s name to include KEB.
As another step on Monday to quickly merge the two banks, Hana submitted a preliminary approval review of the merger to the Financial Services Commission (FSC), which has 60 days to accept or reject it.
The banking group says it is optimistic that the FSC will agree to the merger; a Seoul court last month found no legal barriers to going ahead. The FSC also favored the merger when Hana sought the same preliminary approval review in January.
“The agreement was a result of continuous efforts by Chairman Kim to work with KEB’s labor union officials, including the head of the workers, Kim Geun-yong,” the Hana statement said. “Both sides agreed they had to overcome the difficult financial industry environment and the worsening management situation at KEB.”
The success in cajoling the union to agree on the merger is being seen as a signal achievement by Kim; the union has been the biggest obstacle to a merger for more than a year.

Kim first started talking about the need for a speedier merger in July 2014, with three years still left on the clock, because bank profitability was declining in general. The government’s loose monetary policy brought interest rates down, and Hana was not finding the synergies it expected when it decided to buy KEB.
In the first quarter, Korean banks’ return on equity was 5.38 percent, an improvement from a year earlier, when it was 3.71 percent. The figure was far below the industry’s performance in 2011, at 7.22 percent, and 2012, at 8.4 percent.
Hana and KEB separately rank low on the list of leading domestic banks. At the end of March, Hana’s total assets were 171.3 trillion won ($151.5 billion) and KEB’s were 118.7 trillion won, far less than the 282.1 trillion won in assets of the No. 1 lender KB Kookmin Bank or of Shinhan or Woori Bank.
But combined, Hana and KEB outstrip competitors with 290 trillion won in assets.
Kim has continuously emphasized the need for a full merger to maximize the banks’ potential. Hana specializes in retail finance and private banking, but is weak in overseas and corporate finance, which have been the specialties of KEB since the bank opened.
Market experts say KEB’s corporate finance and overseas business is crucial for Hana’s future growth.

Hana Financial Group Chairman Kim Jung-tai, center, with KEB labor union representatives after reaching an agreement. Provided by the group
Expanding its overseas business has been a key goal for Kim, who has set a target of increasing overseas business revenue to 40 percent of total revenue by 2025.
With expectations about the merger high, investors flocked to buy shares on Monday. Hana Financial Group’s shares rose more than 4 percent as the market opened and closed up 2.95 percent.
BY LEE HO-JEONG [[email protected]]
with the Korea JoongAng Daily
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