Kumho Asiana boss to lead Visit Korea Committee

Park Sam-koo

Kumho Asiana Group chairman Park Sam-koo was elected as the head of the Visit Korea Committee at a board meeting held Tuesday at the Lotte Hotel in Seoul.

The committee said Park was elected because of his contributions to the country’s tourism business.

Park will manage the 2016-2018 Visit Korea Year Committee, in cooperation with the government, to attract foreign tourists during the 2018 Pyeongchang Winter Olympics. As the chief of the nation’s second-largest airline, Asiana Airlines, Park has been trying to boost Korea’s tourism industry after the outbreak of the Middle East respiratory syndrome virus.

Park recently invited about 300 Japanese government officials and tour agency employees to Seoul to promote more tour programs to Korea.