Maker of Cass links up with Major League Baseball
Oriental Brewery (OB), known for its flagship beer Cass, became the first Korean beer company to use the MLB logo.According to the beer manufacturer on Tuesday, the company has signed an agreement with the U.S. baseball organization to show virtual ads of Cass during the World Series, Champion Series and All-Star Game.
The first ad, to appear during the All-Star Game, will air at 8:30 a.m. today.
“We expect huge exposure for Cass, as it will be shown during Major Leagues games that sports fans around the world enjoy,” said an OB official.
with the Korea JoongAng Daily
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