Samsung slips, but still 1st in phones

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Samsung slips, but still 1st in phones

Samsung Electronics remains the top smartphone seller based on shipments during the second quarter, but it showed a decline of market share compared to the same period last year, according to preliminary data released by market tracker IDC.

Samsung Electronics registered a market share of 21.7 percent from April through June, 3.1 percentage points down from last year’s 24.8 percent.

Still, the tech giant retained the No. 1 position by shipping 73.2 million units of smartphones during the cited period.

Rival Apple’s market share climbed by 2.4 percentage points from 11.7 percent to 14.1 percent due to the constant popularity of the iPhone 6 series. The U.S. phone maker shipped 47.5 million units for the second quarter.

IDC highlighted the growth of Chinese smartphone vendors Huawei and Xiaomi that has taken away Samsung’s market share.

“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” said Anthony Scarsella, research manager with IDC’s Mobile Phone team.

China’s phone maker Huawei expanded its share to 8.9 percent this year from 6.7 percent last year while the record of Xiaomi also rose from 4.6 percent last year to 5.3 percent.

“While much of the attention is being paid to Apple and Samsung in the top tier, the smartphone market in fact continues to diversify as more entrants hit this increasingly competitive market,” said Melissa Chau of IDC’s Mobile Phone team.


BY PARK EUN-JEE [park.eunjee@joongangj.co.kr]
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