Bonggu Beer has branched out into ShanghaiBonggu Beer has launched into the Chinese market.
Bonggu Beer opened its first store in China on Saturday in Hong Quan, Shanghai, a popular tourist destination that is also close to a business district.
Bonggu Beer is a pub that is considered to have started the craze of so-called “small beer.” In the past, alcohol-selling stores sold various kinds of alcohol including beer and soju, Korean distilled drink, and a wide variety of side dishes.
When Bonggu Beer opened in 2011, it came out with a slimmer menu-only beer and handful of light side dishes such as French fries and fried cutlets. The size of the store was smaller than the majority of similar places, and the price tags were reasonable. This helped propel its popularity among Korean consumers.
Bonggu Beer said the Shanghai store was designed to follow the same concept as the “small beer” store in Korea. The store is only 66 square meters (710 square feet) and designed so that a single owner can run the entire store alone.
“As the drinking culture becomes more mature, the culture of small beer, where customers only consume beer lightly, will become more popular,” said an official at the beer franchise. “We plan to open up stores in China using our business know-how and strategies from Korea.”
The local Chinese partner of Bonggu Beer plans to open up additional stores in Shanghai.
BY LEE HYUN-TAEK [firstname.lastname@example.org]