Retailers help students splurge after the CSAT

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Retailers help students splurge after the CSAT

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Left: Bakery chain Paris Baguette is selling chocolates and Korean rice cakes, targeting students who will be taking the College Scholastic Ability Test on Thursday. Right: Lotte Mart is promoting its famous chocolate-covered stick confectionery Pepero, also targeted at students as well as consumers celebrating Pepero Day, which falls on Wednesday. [PARIS BAGUETTE, NEWSIS]

Korean retailers are gearing up to target high school students who finish the all-important college entrance exam, known as the CSAT, on Thursday.

As soon as it’s pencils down, department stores and restaurants will roll out large discount events to attract students wanting to treat themselves - and the parents willing to foot the bill.

Since students are subject to grueling study regimens in their quest to enter prestigious universities, parents are typically unusually generous in their spending this week.

Shinsegae Department Store will offer up to 40 percent off this season’s products from popular apparel brands for younger women, starting from Friday through the weekend.

Products sold last year will be marked down as much as 80 percent for students with proof of their exam and will include brands like ZOOC, VOV and Tomboy.

Cosmetics companies will also be offering free makeup tutorials for college-bound students.

Even though the post-exam period is one of the busiest times for retailers, Shinsegae said this is its first year tapping into the frenzy.

The retailer noted that the share of sales of fashion brands targeting young people typically increased by up to 5 percent during the weekend right after the exam compared to the previous week.

Hyundai Department Store will also hold a sales event on some 30 brands for students who completed the exam.

The discount event will take place at Hyundai Department Store’s U-Plex in Sinchon, western Seoul, from tomorrow to Nov. 19. U-Plex is an auxiliary mall of the department store that primarily features young fashion brands.

Lotte Department Store will also join, providing up to 30 percent off brands like Guess and Dickies.

“Last year, we saw some 30 percent increase during the week after the exam compared to the previous week,” said a representative of Lotte Department Store.

Restaurants are also eager to capture its share with different events.

Pizza chains Domino’s and Pizza Hut will take 40 percent off selected items, and bubble tea franchise Gong Cha will discount their entire menu by 20 percent for students.


BY PARK EUN-JEE [park.eunjee@joongang.co.kr]
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