LG Chem takes top prize at JoongAng ad awards

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LG Chem takes top prize at JoongAng ad awards


LG Chem won the Grand Prize at the 51st JoongAng Advertising Awards, which were held at the Westin Chosun Hotel in central Seoul on Tuesday.

The awards recognized excellent advertisements that were printed in the Korea JoongAng Daily, JoongAng Ilbo and JoongAng Sunday this year.

About 100 professionals in the advertising and public relations sector were present at the ceremony, along with JoongAng Ilbo Vice Chairman Song Pil-ho and Korea JoongAng Daily Executive Editor Ryu Kwon-ha.

A total of 20 awards were handed out, including three chosen from the Korea JoongAng Daily. As well as the Grand Prize for LG Chem, Air France won the Platinum Award, and Incheon Free Economic Zone took the Gold Award.

“Chemical companies deal more with corporate clients, so it is important that we continuously communicate with general consumers to promote not only our brand but the chemical industry as a whole,” Park Soon-ju, a senior public relations manager at LG Chem, said. “The Korea JoongAng Daily is a good partner for us to approach both domestic and overseas consumers.”

LG Chem showed the connection between chemicals and people’s daily lives through its advertisement depicting smartphones, an eco-house, car and toy to explain that chemical solutions are behind all the products. The title was, “Chemicals make up everything you can dream of.”

Air France was a newcomer to the awards, with a distinct pink color in its ads. Yu-Ming Sie, commercial director for the airline in Korea, cited the Korean market’s importance to Air France and added the company aims to increase its presence in the Korean media.

While most awardees were companies, Incheon Free Economic Zone (IFEZ) promoted the city itself, aiming to bill the area as a global and creative city.

“The Korea JoongAng Daily has set a great foundation for us to introduce the city to overseas readers,” Go Chang-sik, head of media relations for the IFEZ authority, said.

BY KIM JEE-HEE [kim.jeehee@joongang.co.kr]

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