NCSOFT expands to mobile games

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NCSOFT expands to mobile games

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Kim Taek-jin, NCSOFT CEO, holding a speech at an event marking the 17th anniversary of its popular online game Lineage on Wednesday. [NCSOFT]

Game development company NCSOFT - reeling from stagnant revenue and market share - announced two new mobile games on Wednesday.

CEO Kim Taek-jin announced the two games still under development, titled “Project L” and “Project RK,” at an event marking the 17th anniversary of the successful Lineage medieval fantasy game.

Project L, due to be tested in the first half of next year, is a mobile role-playing game inspired by Lineage that will embrace the settings and backgrounds of the game. Project RK is a mobile-based extension of the existing Lineage, scheduled to be released in the first six months of next year.

Lineage is the flagship game of the company that helped put NCSOFT on the map as a globally recognized game developer.

Kim made it clear that the company’s future lies in mobile games.

“Many speak of mobile revolution because mobile has become the central part [in our lives],” Kim said. “Mobile devices allow for different activities such as web browsing, games, listening to music and watching movies.

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Character images of the upcoming mobile games inspired by flagship Lineage. [NCSOFT]

“By the same token, we want to allow users to experience Lineage on mobile devices,” he said.

The releases come as NCSOFT is falling behind competitors in mobile development, where the trend and user base are shifting towards mobile-based platforms.

So far, the developer’s lineup is centered on online games.

The third quarter was particularly rough for NCSOFT as it was displaced to third place in total revenue and profit from second place by Netmarble, a gaming company with its emphasis on mobile games.

Kim’s appearance was the first following a breakup with game publisher Nexon in October.

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Character images of the upcoming mobile games inspired by flagship Lineage. [NCSOFT]

Nexon announced it was selling off its stake in NCSOFT, ending a conflict between the two parties over management. When Nexon founder Kim Jung-ju announced the decision to buy a 14.68 percent stake in the rival company back in 2012, the founder said the deal was intended to jointly pull together resources for potential acquisitions and co-develop signature games. But the two heads apparently went through troubles in the process.

Early this year, Nexon said it would get involved in the management of NCSOFT, provoking intense tensions between the two companies.

Meanwhile, NCSOFT also announced a buyback offer on Wednesday worth 150.9 billion won ($127.8 million) apparently to bolster control.


BY PARK EUN-JEE [park.eunjee@joongang.co.kr]






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