Character traits exposed by use of smartphone

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Character traits exposed by use of smartphone

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Users of iPhones and Android smartphones in Korea have different consumption patterns, a new analysis shows, with iPhone users spending more on a casual lifestyle and Android smartphone users spending mostly on serious family-oriented matters.

The results of an analysis done by KB Kookmin Card was released on Thursday. It is based on mobile payment data from one million users of KB Card’s mobile credit card application called Kmotion in the past three quarters.

Younger people in their 20s and more women used iPhones, and an older set in their 40s and up preferred Android smartphones. About 43 percent of people in their 30s used iPhones, while 47 percent used Android phones.

Of the total one million users of the mobile payment service, those who accessed the app via iPhones accounted for only 22.4 percent, while 77.6 percent used the Android app.

Young iPhone users showed the most frequent payment transactions at art galleries, agencies that do administrative work for studying abroad, art supply stores, hair salons, liquor stores and coffee shops.

Meanwhile, older Android users spent more on family matters, such as their children’s school tuition fees, cram schools, small children’s day care centers and home learning materials.


BY YEOM JI-HYUN [kim.jiyoon@joongang.co.kr]



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