1st Brand Awards to honor image-makers

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1st Brand Awards to honor image-makers

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Actor Kim Soo-hyun and former figure skating champion Kim Yu-na (pictured) will receive awards from the inaugural National Brand Awards on Thursday for promoting positive images of Korea.

The first awards will be held at the Hall for Members of the National Assembly, located in Yeouido, western Seoul.

The awards honor individuals and private companies which are credited for promoting Korea overseas.

Actor Kim was chosen because many of his recent drama series - including “The Producers” (2015) and “My Love from the Star” (2013-14) - were popular overseas.

For example, “The Producers” has earned 4 billion won ($3.4 million) by selling broadcasting rights in China, Japan, Thailand, Indonesia and Kazakhstan.

The actor was also chosen last month as one of the five most influential people in the Chinese entertainment industry. He was the only non-Chinese celebrity who made the list.

Figure skater Kim was chosen because of her contribution to winning the bid to hold the 2018 Winter Olympics in Pyeongchang County, Gangwon.

Although Kim retired from figure skating in 2014, she is still much loved by her fans. She is also one of the most sought-after models by advertisers.

By Sung So-young
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