Demand for convenient meals driven by singles

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Demand for convenient meals driven by singles

The demand by singles for simple, convenient meals has boosted sales of convenience foods such as gimbap, Korean seaweed rice rolls, and sandwiches.

GS25, a major convenience store chain, said on Monday that the accumulated sales of convenience foods surpassed 200 million this year. If all 200 million products were lined up, they would stretch for 20,000 kilometers (12,427 miles), equivalent to half the circumference of the Earth and also 50 times the straight-line distance between Seoul and Busan.

“To effectively respond to the increased demand for convenience foods, we will add a new line to the segment under the theme of ‘health’ by next year,” said Jeong Ho-min, head of the Fresh Food Department of GS Retail, the operating company of GS25.

Currently, one type of lunch box and two types of rice ball products in the healthy foods line are ready for release this month.

The healthy lunchbox contains multi-grain rice with a mixture of black rice, adzuki beans and lentils, and other side dishes such as chicken breast, silken tofu, salad, fried eggs and stir-fried vegetables.

The rice ball product comes with a mixture of vegetables and chicken breast.

“We will continuously introduce [lower calorie] foods that are convenient to eat, without having to boil or roast chicken breast at home,” said a spokesman.


BY LEE HYUN-TAEK [kim.jeehee@joongang.co.kr]




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