Lotte Chilsung enters market in Malaysia with Halal milk and juiceLotte Chilsung, a beverage maker, plans to enter Malaysia’s Halal market with its products, including Milkis and Aloe Juice.
The company’s two products received Halal certifications from the Korea Muslim Federation (KMF), the only group authorized to hand out certificates, in November. KMF’s certification is as official as those provided by Malaysia’s own Department of Islamic Development Malaysia and Singapore’s Islamic Religious Council of Singapore, according to the company.
Lotte Chilsung said it will continue to expand its market in Malaysia and expects to export 1 million cans (250 milliliters) of Milkis and 750,000 PETs (500 milliliters) of Aloe Juice next year. Milkis is creamy-colored drink with a mixed taste of milk and sparkling soda.
“Since we got the certification, the company will expand its sales to Singapore, Indonesia and other Middle Eastern countries, starting with Malaysia” said a Lotte Chilsung’s representative on Wednesday.
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