[Sponsored Report] SK focuses on improving social responsibility

On Nov. 20, SK held its 20th kimchi-sharing event alongside social enterprise Haemalgeun Kimchi in Gwaengibu-ri, one of Incheon’s poorest neighborhoods.

SK has purchased 65,000 units of kimchi from six social enterprises and distributed them to the unprivileged.

The aim of SK’s social activities goes beyond temporary assistance. Its ultimate goal is to improve society by solving social and structural problems on a long-term basis.

Last August, SK donated 100 billion won ($85 million) to the government’s welfare project to build new lodging for low-income seniors. The donation also helped raise awareness of the issue.

Education is another field SK has been supporting for some time. The TV program “Janghak Quiz” first aired in 1973. Despite concerns that a quiz program for high school students would not be popular, the show became one of the longest-running shows in Korean TV history.

SK’s support for education has extended to encouraging academic exchanges with overseas institutes. Last year, SK’s scholarship foundation, The Korea Foundation for Advanced Studies, jointly held the Trilateral Conference on Northeast Asia and the United States twice, in April and December.

SK has been looking for experts in corporate social responsibility (CSR). “We believe CSR specialists who possess expertise in theory, finance, human resources, organization management and marketing will strengthen the business ecosystem in the future,” said SK Group Chairman Chey Tae-won.