Snoop Dogg, Kelly Rowland feature in new BET series
It’s all about the music on BET, with the cable network currently doubling down on series featuring singers and entrepreneurs in behind-the-scenes glimpses of the industry.
Kelly Rowland, New Edition, Snoop Dogg and Birdman are among those showing what it’s like to try and make it in music, a topic made hot by the overwhelming success of the Fox series “Empire.’’
Rowland hosts and is a producer on “Chasing Destiny,’’ debuting April 5 on BET. The singer from Destiny’s Child fame takes viewers on a quest to find the next big female group.
“It’s not a reality competition show,’’ Rowland told a TV critics gathering on Wednesday. “No one has actually gotten to see the journey of a group. We actually wanted to have everything documented and cameras following us.’’
Rowland and Frank Gatson, a creative director and choreographer who worked with Destiny’s Child, had already teamed on the project before BET came aboard to turn it into a series. There will not be a judges’ table like “American Idol’’ and “The Voice.’’
The cable network announced another new series on Wednesday called “Music Moguls,’’ featuring Snoop Dogg, Birdman, Jermaine Dupri and Damon Dash. The eight, one-hour episodes debut June 28. The rappers and producers try to balance their family lives with the demands of the industry.
BET previously announced a miniseries on New Edition, the 1980s R&B group whose breakout star was Bobby Brown, the ex-husband to the late singer Whitney Houston.
Another upcoming BET series is “Inside the Label,’’ about music industry entrepreneurs.