Samsung’s JUUN.J presents new designs with Pitti UomoJUUN.J, Samsung C&T’s fashion brand, presented its designs for menswear fashion collection Pitti Uomo. It is the first time a Korean brand has been selected as a guest designer for the collection.
Pitti Uomo CEO Raffaello Napoleone and Vogue International editor Suzy Menkes were present at JUUN.J’s collection unveiling in Firezne, Italy, along with other fashion buyers. The brand introduced its flagship rider jacket under the keyword “less,” shedding away existing concepts of gender, genre and trend.
Past Pitti Uomo guest designers include Thom Browne, Valentino and Kenzo.