Lotte launches app for solo Chinese touristsLotte Group launched a mobile app Wednesday that guides Chinese tourists to tourist and shopping destinations as the retailer targets the growing number of independent Chinese tourists.
Those tourists, who are not driven around in groups, often rely on information accessed on their mobile devices.
The name of the app is “Tiantian Le Tian,” which means “add more happiness every day” in Chinese. It is designed to help Chinese tourists overcome difficulties in communication, finding their way around and getting shopping information.
The basic functions of the app are translation service and maps in Chinese but it also notifies users of shopping related information and promotions by 15 subsidiaries of Lotte including Lotte Duty Free, Lotte Department Store and Lotte Hotel.
Recommendations of tourist attractions and fine dining in the country are offered through a partnership with “Zaiseoul,” a travel service start-up for Chinese tourists. The app offers detailed information on 1,800 small enterprises networked to the start-up.
More Chinese tourists are visiting independently rather than in groups. According to Korea Tourism Organization, the number of independent Chinese travelers more than doubled from 1.64 million in 2013 to 3.53 million in 2015, expanding their proportion of total Chinese visitors from 38 percent to 61 percent in two years.
Promotion of the app will be heavy during the Chinese New Year holiday from Feb. 6 to 11 when Chinese tourists are expected to flood into the country. The app is available for free at the Apple Store and Google Play along with Chinese app markets such as 360 and Baidu.
BY KIM JEE-HEE [firstname.lastname@example.org]
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