Fried samples
Visitors sample fries, stir-fried and grilled food made with Tefal ActiFry at the company’s business briefing session held Monday at Hotel Shilla in central Seoul. The product enables cooking in three modes using a small amount of oil and steam created while the food is being fried. Tefal also unveiled its business strategy of expanding product lines to regular home appliances such as air purifiers and vacuum cleaners. According to a company official, electronic consumer goods such as the ActiFry and wireless vacuum cleaner are responsible for half of the company’s annual revenue. The company plans to diversify its sales channel, which will include online shopping malls such as Gmarket. [NEWSIS]
with the Korea JoongAng Daily
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