Lesser-known Hosigi Chicken gets top marks
Hosigi Chicken was the top-rated chicken franchise in a recent survey of Korean consumers by the Korea Consumer Agency released Thursday.
In a surprising turn, Kyochon Chicken, arguably the most well-known franchise famous for its soy sauce fried chicken, was given the worst score in terms of overall satisfaction.
Hosigi Chicken started small in Daegu in 1999 by selling two chickens for the price of one, but it has been expanding rapidly. As of November, it has more than 900 stores across Korea and one overseas branch in Shinjuku, Tokyo.
The survey, conducted in November, covered the nation’s top-10 chicken franchises by number of branches.
In terms of overall satisfaction - which includes employee service, delivery time and price - Hosigi was given 3.53 points out of a possible five, which was higher than the average 3.42 points recorded by the 10 brands.
Pelicana came in second with 3.48 points, and Cheogajip came in third with 3.46.
Hosigi ranked the highest in two categories: delivery time and price.
Kyochon Chicken was the lowest on the list with 3.28 points and was bottom-ranked in all but one category: difficulty of placing an order.
Even then, it was second-to-last after Mexicana.
Interestingly, an earlier report by the Fair Trade Commission showed that among the country’s 15 chicken franchises, Kyochon ranked No. 1 when it came to average annual revenue made by franchisees. As of 2014, the average annual revenue taken in by a Kyochon franchise store was 419.5 million won ($358,000). BBQ, which has the largest number of franchise stores at 1,684, came in second with 355 million won. Hosigi was third with 328.5 million won.
Fried chicken stores have become the leading business for baby boomers to open after retirement.
There are roughly 36,000 stores that exclusively serve chicken here in Korea, which is more than the 35,000 McDonald’s across the globe.
BY LEE HO-JEONG [firstname.lastname@example.org]