Beckham brings posh brand to Seoul

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Beckham brings posh brand to Seoul

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Formerly a member of “Spice Girls” and wife of retired soccer player David Beckham, Victoria Beckham landed in Korea on Sunday to promote her fashion brand.

The star, with her sales partner Mytheresa.com held a press conference on Monday at the Four Seasons Hotel in Jongno District, central Seoul, unveiling their fashion campaign, “Capsule Collections.”

Beckham kicked off the press conference by saying, “I am here to connect with my customers and to get to know them.”

Consisting of four dresses, the “Capsule Collection” showcases Beckham’s dress lines for the spring season. Mytheresa.com, claiming the role as exclusive distributor, will conduct sales in Korea, Japan and some other Asian countries.

Mytheresa.com is a Munich-based online fashion distributor of renowned luxury brands such as Chloe, Gucci and Saint Laurent. Mytheresa.com has also implemented partial Korean language service on its website.

By Jeong Byung-ki
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