Singer breaks the mold with surprise album
Eric Church knew that his latest album wasn’t going to be a No. 1 record. And he didn’t care.
The country singer had done no interviews or photo shoots, no radio promotion or exclusive song premieres for “Mr. Misunderstood.” Instead, he gave the surprise album away for free to his fan club members.
It was just the way he wanted it.
“I don’t care about the hype,” Church said last week, four months after he released the album. “Everyone is so focused on your first week. But I am more concerned with week 80 than week one.”
Church’s penchant for unpredictability has proven to be what keeps his career evolving, his legion of fans growing and the accolades mounting.
He is heading into Sunday’s Academy of Country Music Awards with six nominations, including his first-ever entertainer of the year nomination and an album of the year nomination for “Mr. Misunderstood.”