Tourism web searches depended on nationality

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Tourism web searches depended on nationality

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Search queries related to tourism in Korea drastically varied depending on the searchers’ nationalities, according to data revealed by the Korea Tourism Organization on Tuesday.

People using English mostly searched for the Dongdaemun Market, a fashion area located in central Seoul, while the most popular searches in Chinese and Japanese were related to Hallyu or the Korean Wave of cultural content.

The tourism organization analyzed three major search engines - Google for English-speaking people, Baidu for Chinese and Yahoo Japan for Japanese - last year, sorting through some 85 million search records.

Of the Hallyu content, Japanese-language searches sought “Korean dramas” most and Chinese-language users asked for “Korean movies.”

By category, the searches for Hallyu content topped the list on Yahoo Japan, with 49 percent of tourism-related queries. Queries related to tourism, such as weather and airport information, came second on the Japanese search engine with 23 percent, followed by Korean food and shopping.

About 7 percent of searches related to specific locations in Korea. The Gangwon region was the most-searched tourism locale last year, beating out better-known areas such as Jeju Island (second-most searched) and Gyeongbok Palace (third).

On Baidu, searches for tourism spots accounted for 32 percent, closely following those related to Hallyu with 33 percent. As for tourism areas, Myeong-dong was the most-searched keyword, cementing its status as one of the most favored destinations among tourists. Dongdaemun was the second-most searched, followed by Lotte World and Gyeongbok Palace.

People using English for searches were highly interested in shopping, according to the survey, as shopping-related queries took the biggest slice with 26 percent, along with Hallyu content.


BY PARK EUN-JEE [park.eunjee@joongang.co.kr]






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