11st online market stops selling Oxy-brand products

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11st online market stops selling Oxy-brand products

Online open-market shopping mall 11st announced Wednesday that it will stop selling Oxy-brand products, following its competitor malls G-Market and Auction.

Open markets account for roughly 30 percent of 53 trillion won worth online transactions in Korea.

Oxy products had been kicked out of hypermarkets from May 3, e-commerce platforms from May 4.

Now, as open markets join the boycott, the brand is at a risk of being thrown out from all online and offline distribution channels.

It is rare that open market shopping malls join a boycott against certain products as they are more of a mediating business body that connects individual sellers and buyers.
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