11st online market stops selling Oxy-brand products
Published: 18 May. 2016, 20:51
Online open-market shopping mall 11st announced Wednesday that it will stop selling Oxy-brand products, following its competitor malls G-Market and Auction.
Open markets account for roughly 30 percent of 53 trillion won worth online transactions in Korea.
Oxy products had been kicked out of hypermarkets from May 3, e-commerce platforms from May 4.
Now, as open markets join the boycott, the brand is at a risk of being thrown out from all online and offline distribution channels.
It is rare that open market shopping malls join a boycott against certain products as they are more of a mediating business body that connects individual sellers and buyers.
Open markets account for roughly 30 percent of 53 trillion won worth online transactions in Korea.
Oxy products had been kicked out of hypermarkets from May 3, e-commerce platforms from May 4.
Now, as open markets join the boycott, the brand is at a risk of being thrown out from all online and offline distribution channels.
It is rare that open market shopping malls join a boycott against certain products as they are more of a mediating business body that connects individual sellers and buyers.
with the Korea JoongAng Daily
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