11st online market stops selling Oxy-brand productsOnline open-market shopping mall 11st announced Wednesday that it will stop selling Oxy-brand products, following its competitor malls G-Market and Auction.
Open markets account for roughly 30 percent of 53 trillion won worth online transactions in Korea.
Oxy products had been kicked out of hypermarkets from May 3, e-commerce platforms from May 4.
Now, as open markets join the boycott, the brand is at a risk of being thrown out from all online and offline distribution channels.
It is rare that open market shopping malls join a boycott against certain products as they are more of a mediating business body that connects individual sellers and buyers.