SKT’s latest ad campaign proves popularSK Telecom said Monday its first ad campaign of the year wrapped up after seeing over 53,000 customers participate.
The five-week campaign, with the theme “Power of Connection,” aimed to enhance the top carrier’s corporate brand.
The company set up an independent website where both celebrities such as emerging girl group I.O.I and ordinary subscribers can post seven-second videos or photos to cheer up or console the people around them.
The company said over 75 percent of the 1.16 million visitors to the site were between the ages of 18 and 34.
The videos and photographs submitted, which included scenic spots, food and pets, were sent to participants’ spouses, siblings, friends, as well as those in challenging situations such as finishing up final university exams or looking for employment.
“The Power of Connection campaign delivered not just a corporate message but also played a role as a fun content that consumers looked up proactively,” said an SK Telecom spokesman.
BY SEO JI-EUN [email@example.com]
with the Korea JoongAng Daily
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