KTO’s leaflets help tourists navigate Korea

The Korea Tourism Organization (KTO) is distributing new travel guide leaflets at Incheon International Airport to make navigating Korea easier for foreign travelers.

Called “Welcome! Tourist Information,” the new leaflet was first introduced in time for the 2016 Rotary International Seoul Convention, which ended Tuesday. It is a folded sheet of paper with essential travel information made small enough to fit in wallets and pockets for better portability.

To accommodate the wide range of international visitors that Korea receives, the state-run tourism organization made the leaflet available in 11 different languages: English, Chinese, Japanese, French, Spanish, Thai, Malaysian, Indonesian, Russian, Vietnamese and Arabic.

The information inside include methods of getting around in Seoul, such as tips for navigating the city using the public transportation system, how to use the popular transportation card T-money and how to connect to wireless Internet in public areas. “Welcome! Tourist Information” also provides helpful advice on how to get bargains at street-side shops and traditional markets where price tags are not always on display.

Unlike other travel information booklets available at tourist offices downtown, the leaflet is distributed at Incheon International Airport so that passengers can access its contents as soon as they land.

The leaflet will be updated based on feedback and suggestions that the Korea Tourism Organization collects from travelers. While copies can only be found at Incheon International Airport, they will soon become available at more airports and harbors to cater to visitors arriving through other modes of transportation.

BY PARK HYE-MI [park.hyemi@joongang.co.kr]