Cheil opens 52nd regional branch in Saudi ArabiaCheil Worldwide, the advertising affiliate of Samsung Group, announced on Wednesday that the company launched its 52nd regional operation, Cheil KSA (Kingdom of Saudi Arabia) in Jeddah, Saudi Arabia.
With the new branch, the company will focus on expanding its business in the Middle East and North Africa region.
The move is aimed at taking a piece of the growing advertisement market in the region and become the advertiser of choice for domestic companies venturing there, who are anticipating growing demand in various fields.
The Middle East and North Africa region has a promising future, with an advertising market worth 5.5 trillion won ($4.7 billion) as of last year. Along with its population of 500 million people, the usage of platforms for mass media is exponentially growing as well.