Samsung most trusted by millennials: Survey

Home > Business > Industry

print dictionary print

Samsung most trusted by millennials: Survey

테스트

Samsung Electronics topped the list of companies that millennials in the United States trust the most, showed a survey by Reputation Institute, a Boston-based reputation-management consulting firm.

Millennials refer to those between the ages of 18 and 34 who now outnumber baby-boomers and are a critical demographic for major companies.

Samsung Electronics outpaced various global industry leaders such as Nike, Johnson & Johnson and Intel. Apple failed to make the top ten overall.

Since launching in 1997, the consulting firm has conducted the poll in the first quarter of each year to provide corporate clients strategies and insight into how they can gauge and improve their reputation among customers.

The survey is based on admiration, trust, esteem, and the feelings the general public has for over 700 companies in seven categories: performance, products and services, innovation, workplace, governance, leadership, and citizenship. Samsung ranked first in five out of the seven categories.

It failed to claim the top spot in the product and services and governance categories.

The Korean tech giant’s position has surged by 9.3 points since last year.

BY SEO JI-EUN [seo.jieun@joongang.co.kr]

More in Industry

Robofork

Big business recoils at new legal legislation

Hyundai Mobis has developed a hydrogen-powered forklift

Asiana adapts passenger plane to carry more cargo

Eastar Jet CEO threatens to sue pilot union for libel

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now