Accor’s new hotels in Seoul, Busan offer digital services

Accor Ambassador Korea launched two ibis hotels in Seoul and Busan, tackling the hot destinations of foreign tourists, especially from China, it said Thursday.

The new hotels are equipped with upgraded room designs, restaurant services and a full package of digital services to penetrate the saturated affordable hotel business in the area.

The new hotel in Seoul to celebrate a grand opening Friday is stationed in Dongdaemun, central Seoul, a favored shopping area for visitors looking for trendy fashions and souvenirs from Korea.

The Busan branch, which opened last Friday, is near Haeundae Beach and is installed with a rooftop view to attract tourists.

To penetrate into the heavy competition in the nation’s most popular hotel areas, ibis hotel, AccorHotels’ main economy brand, decided to give partitions to the rooms for each toilet, shower booth and bed so that each area can be used by group travelers.

It will also serve breakfast from 4 a.m. to noon, longer hours then general hotels, to cater to differing schedules of hotel users.

The new hotels also incorporated a digital shift to its service, so consumers can do everything from booking, check-in, check-out and searching for information on their travel through mobile via its own app.

Accor Ambassador is currently operating in six cities under the Pullman, Novotel, ibis, ibis Styles and ibis budget brands, with aggressive expansion plans of increasing its network from 19 to 27 hotels by the end of 2019.