Nongshim raises price of its snacks

Korea’s leading snack manufacturer, Nongshim, raised the price of 15 types of its confectionery products by an average of 7.9 percent, including its flagship chips Saewookkang. The new price tag will go into effect today at every retail store.

Nongshim explained that their recent price markup comes from the rise in cost in multiple manufacturing steps including management of sales, human resources and logistics. The increased cost of raw materials also contributed to the recent price jump.

Saewookkang, which has been enjoyed by Koreans since its launch in 1971, will be sold from today for 1,200 won ($1.05), a 9.1 percent increase from its previous price. Other products, including Onion Rings and honey-flavored Ggulggoabegi, will be sold at 1,400 won, a 7.7 percent increase from their earlier price of 1,300 won.

Some of the bulk-sized products will have their price fixed, but will experience a decrease of content.

For example, Squid Chips, which used to weigh 168 grams (6 ounces), will shrink to 153 grams per package. Octopus-flavored chips, called Jagalchi, will also downsize from 183 grams per pack to 167 grams.

“We tried to minimize the price hike despite pressure from several cost increases,” said a Nongshim spokesperson. “But we’re keeping the price for some of our products including our premium potato chips, Sumi Chips.”

This is the first time in 2 years and five months for the market leader Nongshim to increase the price of its products, joining other confectionery companies which have been raising their products’ prices since early this year.

In March, Lotte Confectionery raised prices for its five biscuit-type products, including Butter Coconut, which was raised from 1,200 won to 1,400 won.

The price of Gateau, a chocolate-flavored biscuit, was raised to 3,600 won from 3,200 won.

BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]