G-dragon will collaborate with 8seconds
The singer, who also goes by Kwon Ji-yong, will also collaborate with the brand for a year, during which he will participate in designing clothing.
“8seconds will branch out to the Chinese market in autumn, and we believed G-dragon would be a perfect celebrity to help the brand quickly become widely known and to give a fresh image about the brand to Chinese consumers,” said a person affiliated with 8seconds.
G-dragon has already met several times with 8seconds designers since April to help create items like “destroyed” jeans that have been pre-ripped, an MA1 jumper and a sukajan jacket.
“I’m very excited about collaborating with 8seconds, which is a representative K-fashion brand,” said the singer.
The collaboration items will become available starting Friday at several off-line stores, including the ones in Garosu-gil in Sinsa-dong, southern Seoul, Gangnam District in southern Seoul and Myeong-dong in central Seoul. They will also be available online at the SSF shopping mall, where Samsung C&T’s fashion brands are sold.
By Jin Min-ji
with the Korea JoongAng Daily
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