Imported cars being sold via internet

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Imported cars being sold via internet

With just a few clicks, online shoppers can now buy luxury imported cars.

Ticket Monster, a leading social commerce platform in Korea, said Monday it is now selling high-end imported cars on its platform.

It started by selling 20 units of the British luxury car brand Jaguar’s latest midsize sedan, the Jaguar XE’s Portfolio for 48 million won ($43,346) and the R-Sport model for 47 million won. That represents a 7 million won discount over buying the cars from a dealer.

The 20 Jaguar models that went online at 9 a.m. on Monday were all sold out by noon.

When the transaction is finished online, a designated dealer will contact the buyer to either deliver the car or to invite him or her to collect it at the dealership.

Previously, the internet has been only used to pre-order a soon-to-be-released model or to compare prices as dealerships.

Cars couldn’t be bought online.

To “guarantee” the best price available in the market, Ticket Monster pledged to pay the difference if a shopper presents an effective contract for the same model at a cheaper price. That compensation would be paid in credits that can be used on the Ticket Monster platform.

If a customer uses SK Encar, a used-car sales platform, to sell their old car, Ticket Monster will give the customer an online credit of 2 percent of the original purchase price of the car being sold.

“We present this service so our customers can buy the newest cars with the most simplified process while being guaranteed a cheap price as well,” said Ha Sung-won, COO of the social commerce company.

“We will keep trying to offer innovative services that will change the paradigm of online retailing,” he added.

Ticket Monster has offered things that are not usually sold online, such as tickets for parking lots or car maintenance check-up services.

“We contacted other imported car brands, but Jaguar gave the most positive response, given that they are currently rolling out a very aggressive marketing strategy in the Korean market,” said Ticket Monster spokesperson.

“We are going to provide similar items soon, but domestic cars are unlikely since they already have solid selling channels,” the spokesperson added.


BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]




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